I Have Never Seen Anything Like It At Any Other Gas Station

Business.

Clean bathrooms as a marketing tool - my wife and i travel to maine often to visit friends and family. We almost always( 99% of the time) stop at a Blue canoe in Falmouth to gas up, get soft - drinks, and do our business. There is a chain of gas stations called Blue Canoe( how cute) that are run by the Irving company up there.

Why? - how many public restrooms have you been in that were a disaster? Immaculate rest - rooms. And don' t they give you a horrible impression of the establishment? It' s one of those places that you need a second mortgage to buy a pair of shoes. I can tell you that one of the swankiest malls in Boston has filthy, foul - smelling bathrooms. You can' t tell me that the can' t afford an extra few hundred dollars a week to keep their bathrooms spotless.

As a marketing tool, a gas station with an sparkling rest - room is a huge differentiator. - it' s simply laziness and a lack of appreciation for the fact that every shopper - even the wealthy ones - have to pee. I can tell you that there are frequently lines to use the rest room at this gas station, and everybody is getting gas and snacks while they are there anyway. The Blue Canoe stations boast that they check their bathrooms every half an hour( and I bet they do) . I have never seen anything like it at any other gas station. They have a suggestion box inside the bathroom. At Christmas, there were even decorations in there.

The bathroom is incredibly clean, and tastefully decorated, comfortable. - does it make a difference to me? I can get gas almost anywhere, but why not stop in where my wife and I can use the bathroom and not have to hold our breath or feel like we' ve contracted the creeping crud? Absolutely. On top of this, the Blue Canoe employees are extremely courteous and go out of there way to give extra service. Here' s a company that understands that, in a commoditized industry, customer experience counts. One of the cashiers got me liter of diet Pepsi from the back because they were on special and were out in the front cooler.

In Boston, Hess gas stations get the big thumbs up from me for excellent customer service. - customer experience marketing translates to dollars on your bottom line. Given the 6 - 7 vendors I can choose to get gas from around my home - I nearly always choose to go to Hess. It isn' t that expensive to keep a bathroom clean, or to set policies and train for customer service. It seems like common sense, but unfortunately almost nobody gets it. Make your customers enjoy doing business with you.

Customer experience is in short supply. - the good thing is that you can easily outshine your competition with very little effort.